It's happening this week: gamescom 2021 will officially start on August 25 at 8 p.m. (CEST) with the major event gamescom: Opening Night Live. Shortly before the start of the world’s biggest event for computer and video games, the organizers, Koelnmesse and game – The German Games Industry Association, have announced further details today and revealed an overview of the complete program. As of now, fans can register free of charge on the gamescom now content hub (https://now.gamescom.global), where they will be able to discover all the announcements, news, and highlights in one place from the start of gamescom 2021.
Tremendous support for gamescom 2021 from top partners

Around 60 international big companies are on board as partners of gamescom 2021: They will showcase themselves and their new game titles extensively during gamescom and in particular on gamescom now. A strong signal in favor of gamescom’s digital concept: The number of big companies has doubled year over year. During the last weeks, prestigious representatives from the games industry have joined the list of participating companies, including names such as Amazon Games, Epic Games, Humble Games, Konami Digital Entertainment B.V., Nekki, Netmarble, Pearl Abyss, Sharkmob AB (Tencent Games), Techland, and Warner Bros. Games. On board since Mid-July are companies like Activision, BANDAI NAMCO Entertainment, Bethesda Softworks, Electronic Arts, Koch Media, SEGA Europe, Ubisoft, Wargaming und Xbox.

Felix Falk, Managing Director of game – The German Games Industry Association, says: “Finally, we’re approaching the start again: gamescom 2021 is the event that the global gaming community has been waiting for. Drawing on our experience last year, we have comprehensively further developed gamescom’s digital concept. With gamescom now, the gamescom shows, our new gamescom EPIX challenge and the numerous challenges and events hosted by gamescom partners, gamers across the globe can look forward to several days packed with announcements, news and talks about the most hotly anticipated games from August 25.”

The major developers and publishers will be joined by 255 indie developers, who will present themselves in the virtual world of the Indie Arena Booth Online (IAB Online). 120 curated top games will be featured in large virtual booths. The IAB Online is hosted exclusively on gamescom now.

New media and reach partners have signed up, including new international collaborations. The list of partners now includes Bilibili (CN), CHIP.de (DE), DouYu (CN), eSports1/Sport1 (DE), Fomos (KR), Game Bonfire (CN), Games.cz (CZ), GamesMarkt (DE), GameStar (HU), Gry-Online.pl (PL), Huya (CN), INVEN (KR), JaRock (PL), Merlin'in Kazani (TR), Play4UK (UK), Ruliweb (KR), SECTOR (SK), Wehype (SE, DK, and NO among other territories).

“gamescom is THE event for the global gaming community. This is why I’m especially pleased that, on the one hand, we have succeeded this year in further increasing the share of foreign companies among our partners to 75 percent compared to last year – this means we will present a very international picture of the industry on gamescom now. On the other hand, I’m equally pleased that we will be able to bring the content produced by these companies to the global gaming community with a highly effective approach thanks to our numerous internationally active media and reach partners. Our concept is paying dividends,” says Oliver Frese, Chief Operating Officer of Koelnmesse.

An overview of all the gamescom 2021 partners mentioned can be found at: https://www.gamescom.global/the-gamescom/gamescom-2021/partners-of-gamescom-2021/. In addition to the partners already named, the organizers have a surprise or two lined up for the community. Some partners will only be announced with the start of gamescom: Opening Night Live.

The program for devcom, the conference for game developers, also kicks off today. Besides exclusive talks and keynotes, participants can expect numerous business formats and matchmaking. Tickets and program information are available at: https://www.devcom.global/ddc-2021/
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